Think like Second-season clothing store Cash (part of upmarket store Apartment http://www.apartmentberlin.de/ ) and in these times of financial hardship make being thrifty cool!
Second-season clothing stores have always been an easy way for fashion addicts to keep their closets tidy and their wardrobes up to date.Cash in Berlin gives the second-hand store an upgrade and is linked to the uberstylish store Apartment, located in the trendy Mitte district. In-the-know Berliners go to Cash to sell off their designer labels or pick up a bargain. Apartment carries high-end fashion labels such as Rick Owens, Dries Van Noten, Chanel, YSL and Bernhard Willhelm and, when sale season hits, all reduced items go into Cash. “You can make some big bargains there,” explains Claudia, one of the owners, “people love the cosy and intimate atmosphere.”
Counting pennies and clipping coupons is becoming far more common and acceptable among people of all economic standings. From going to the slightly cheaper hairdresser to pawning your watch to keep you financially afloat, the focus on money-making is changing. We are moving into an age where people want more control over their assets and overspending will be seen as decadent and reckless, while thrift is increasingly admired.