More and more retailers are using art concepts to improve the customer experience.
Retailers are realising that by incorporating artful accents, customers are more likely to enter – and remain – in the store. Everything from oversized art installations to crafty storefronts are proving simply too eye-catching for customers to ignore.
A great example from Munich retailer ‘La Rocha’ guarantees a sensational sneaker-buying experience aimed at kids. The industrial outlet takes the form of a fanciful factory, with sneakers circulating around the store’s surfaces.