Americans exchange about 7 billion greeting cards each year, according to the Greeting Card Association. That’s a lot of ink and paper. Enter the reusable greeting card.
Minnesota-based Regreet, for example, uses labels and mailing supplies that make it easy and chic for consumers to reuse greeting cards. Recipients of a Regreet card simply apply a signature label over the sender’s message and write their own text instead. If they want, they can also enclose a ‘Hop Along’ kit that includes a greeting label, a sheet of note-paper and an envelope for the next user. Those sending the card for the first time apply a journey label to the back of the card; journey codes enable users to track their card’s travels over time.