The NYC store pictured is one of an experimental batch of 12 stores around the world, testing the feasibility of Starbucks’ recent initiative to have all new global locations LEED-certified (Leadership in Energy and Environmental Design) by the end of 2010. Each store is located in a different ‘bio-region’ of the world, including Kyoto in Japan and Lisbon in Portugal, to test the varying shifts in energy use and locally sourced materials.
The true challenge of this redesign project is to maintain the brand’s residential, ‘3rd place’ aesthetic with reused and recycled elements that mitigate carbon footprint, and reduce energy and water consumption. To achieve this seamless transition of materials, Tim Pfeiffer and his design team used reclaimed building materials for the wooden floors and counter tops, and worked with General Electric to create LED lights that could meet LEED certification standards without compromising the ambience.
And so that all the hard work doesn’t go unnoticed, Starbucks have placed subtle signs around the store that nod to the renovation process that took place.