You might think that soft drinks brands always jostle to own the newest, trendiest flavours. (Matcha is big for 2016, apparently. Want to try? No?) But, for their next offering, PepsiCo is taking inspiration from the 19th Century.
The drinks giant is set to launch 1893, a new soda brand. It’s named after the year that Mr Bradham – a drugstore owner from New Bern, North Carolina – created ‘Brad’s Drink’. This was a mixture made of sugar, water, caramel, lemon oil, nutmeg and other natural additives. Not exactly one of your five-a-day, but probably pretty tasty.
PepsiCo haven’t spilled any more beans about the launch. The only other detail we know is that they’ve filed a trademark application for the phrase ‘1893: From the makers of Pepsi Cola.’ It seems that their strategy is to create more premium colas, to complement the mainstream Pepsi brand. We’ll wait and see whether the remake is as popular as the original.
Via. Ad Age