Help Remedies have teamed up with Ricky’s, the iconic NYC chain of beauty supply shops. Together, they’re producing a series of eye-catching window displays to help announce the release of Help Remedies’ latest line of health care products.
One of the displays featured a man in high heels who walks on a treadmill for eight hours at a time, advertising Help’s blister pads (simply called ‘Help, I have a blister’). On 13th street, people sleep in the store window all day to promote Help’s sleeping medication (‘Help, I can’t sleep’).
By stripping away some of the complexity and fear-mongering of the health industry, Help Remedies aims to make medicine friendlier and more accessible. Through their line of straight-forward products, they’re trying to encourage the consumer to take better control of their personal health care. As a pleasant side note, the medications contain no dyes or chemicals, and all products are sold in biodegradable packaging.
Help Remedies will soon be available on all Virgin America planes, Target.com’s Red Hot Shop, Ricky’s and Food Emporium in New York City.