Hot on the heels of smoothies and juice bars, the latest US craze to hit our shores is frozen yogurt. Frozen yogurt is a healthy alternative to ice cream and has been popular in the US for quite some time. Though an American concept – the US frozen yogurt market is worth a whopping $8.1b (£4.9b) – SNOG uses organic British ingredients and sweetens its products with agave nectar rather than sugar, appealing to both provenance- and health-conscious consumers. (Thanks to Mr Colin Burns for this spot.)
As well as a memorable name, (‘Snog’ comes from ‘snow’ and ‘yogurt’), this fun-loving copy-led brand uses bright pop colours and an edgy typographic style – perfect for a young, bold, urban British audience.