Skittles shows us how to earn (not pay) for attention…
Confectionary brand Skittles has harnessed the web’s love of reaction videos and fear of missing out to tantalise its fans. How? By announcing that it will not be airing its Super Bowl spot during the Big Game this year. Instead, the film will be revealed to one selected fan whose reaction will be live streamed on the brand’s Facebook page.
This is one exclusive ad.
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