Kraft, who manufacture the iconic Australian spread, Vegemite, have released a spin-off version of their yeast-based product. Kraft ran a competition to name their new cream cheese-vegemite blend, and the winning name, ‘iSnack 2.0’, was officially announced during last weekend’s Australian Football League Grand Final. Kraft hopes its iSnack 2.0 will bring the Australian favourite into the pantries of the younger generation.
However, like Vanilla Coke and Fanta Cherry before it, changes to many long-time favourites often meet with contention. Just four days after iSnack 2.0 was publicised, the Australian t-shirt company, Epicfailstore.com, printed their opinion.
Tag. Food and drink, FMCG, Naming