We’ve reached new heights in vanity, and there’s not much superficial about it.
In the past, names such as carmine, tallow and ambergris have been used to cover up the fact our face masks, lotions and potions were made with crushed insects, boiled roadkill, and whale waste – if you could afford it.
But now, cosmetic companies can finally come clean. It turns out a large amount of us are more grossed out by the use of chemicals in our moisturisers than creepy-crawlies.
In a study by Canvas8, it was revealed that we’re more likely to choose a personal care product because it does good, rather than just making us look nice. Ethical and environmental concerns are finally becoming more fashionable than sheer vanity alone.
As more of us are trying to become natural beauties, the global organic personal care market is tipped to be worth nearly $16 billion by 2020.
In Asia, women are already paying up to £160 for live snail facials – expensive for something you can find in the garden. While Mother Dirt’s AO+ Mist for face, scalp and body uses ammonia oxidising bacteria most commonly found in soil.