Ben & Jerry’s are no strangers to activism. Following the US election, the brand released a bitter sweet trailer as part of their ‘One Sweet World’ campaign.
The animation, which takes place in a land of potential ice cream flavours, serves as a metaphor for the political situation in the US.
We see the lemon party reach political prominence because of their sour feelings towards other types of fruit, ignoring protests that “We taste better together”.
Luckily, things change before they can reach the melting point. In a sweet gesture, one lemon mingles with a lonely raspberry. The parable concludes with the resounding message that “We don’t live in a one flavour world”.
Ben & Jerry’s even sent an open letter to Donald Trump calling for national unity – now that’s a cherry on top.
Watch the YouTube video here.
Via. LSN Global