Study hard. Play harder…
Budding young athletes are one of Nike’s fastest growing segments in China, but nervy parents are worried about them getting hurt playing sport. To tackle their concerns, Nike’s been giving away plasters to kids on Children’s Day in a bid to get them embracing the scrapes and playing harder. Adorned with colourful comic-style images, Nike’s hoping kids will wear these as a badge of honour.
When playtime became plastertime.