With over 500 million iPhone apps already downloaded, maybe you could take a leaf out of major US retailer ,Target, who have their own iPhone application. The app is a gift finder app that lets you search for gifts by price and gender.
Others taking advantage of the apps phenomenon include Kraft’s iFood Assistant. This helps customers create shopping lists and find their nearest grocery store, all while maximising exposure for their product line through the 7,000 searchable recipes it contains.
Nike also recently launched an iPhone app to promote their sponsorship of Italian soccer. Called Nike Goal, the app is an extension of the Nikefootball.com web site.