Anyone fancy a brew?
Four words that are often whispered in our studios around the world. Saying it any louder can result in an order that would challenge even the most skilful of baristas. But following their alarm-clock cap Nescafe have found another innovative way to help people enjoy a nice brew. (Chink chink, Damo.)
They inserted foldable mugs of coffee into a Parisian daily newspaper, allowing commuters to get their fix of caffeine with their fix of global events. But reading the paper can be a rather solitary experience, so instead of giving a single mug, they gave two – one for you, and one for your best bud/ person you secretly fancy/ a complete stranger.
Just add water, and let the coffee fuel the conversation. It all starts with a Nescafé.