There’s a growing trend in Europe for people to manage their lifestyles more closely, as they scrutinise and tighten their grip on their finances, personal health, eating and drinking habits or ethical behaviours and embrace direct responsibility for their personal decisions.
People are monitoring their lifestyles more closely, giving rise to green mobile devices and apps that give feedback on things like driving habits (greenMeter, Commute Greener!) household energy usage (Google’s PowerMeter), budgeting (Mint) and more.
Many of these devices offer users incentives for making positive choices. For example, Switch2Health has wristband activity trackers that record people’s movements, rewarding them with points towards prizes after every 60 minutes of accumulated activity.
Via. Future Foundation ‘The Quantified Self’ report