Monthly Archives: November 2009

Are brand owners’ packs innovative enough?

Posted on November 10, 2009 by Rebecca

Packaging News (10 November 2009) asks leading industry figures to comment. Elmwood’s Group Design Director, Torben Dunn, gives his opinion: http://www.packagingnews.co.uk/news/965461/Vox-Pop-brand-owners-packs-innovative-enough/

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Snakes and ladders

Posted on November 1, 2009 by Rebecca

Communicate (November 2009) says “The last ten years have seen Ford’s brand value steadily decrease while Google has broken into the top ten most valuable global brands”. Elmwood’s Client Services Director, Maryanne Murray, talks to Neil Gibbons about the reasons […]

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